Post by Bruce Hoult Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the
category I fit into best, especially if it were to include: "very
sceptical about the value of this type of survey" :-)
Somewhere between those two, I guess. I want to see advanced tech,
think the racing and the current cars and drivers are as good as they
ever were. I've been to races recently and *like* the current sound.
I've been pure digital (no print or broadcast TV) for 20 years. I
don't buy merchandise. At almost 55 I'm not very young, but perhaps
not that old either :-)
Going by that I'm in the "purist" category but after decades of ardent F1
following and thousands of hours into the "sport" object to not being in the
category clasified as "most engaged". Those are very 'marketing-wank', very
Maybe OT but going by those classifications I think it applies - I freakin'
hate those type of surveys that force you to tick a box that doesn't
actually describe you and are more designed to fit the agenda of the survey
compilers. You know the type - where you're probably 55% one category, 30%
another and 15% another yet can only tick one. They don't give accurate
results and only serve to dish up one of several predetermined outcomes for
The article then states that the second two groups are of most interest to
"The F1 Group" yet they aren't the two that consist of the most dedicated
fans. I was initially pleased when ownership changed but now have reason to
think maybe it's not a good thing. It seems they're far more interested in
taking money off casuals who don't really care for F1 - which isn't likely
to be good for the sport as I know it in the long run.
"Humans will have advanced a long, long way when religious belief has a cozy
little classification in the DSM*."
David Melville (in r.a.s.f1)
(*Diagnostic and Statistical Manual of Mental Disorders)