Discussion:
Are you an Excitable or a Purist?
Add Reply
Sir Tim
2017-10-05 11:10:25 UTC
Reply
Permalink
Raw Message
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.

https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/

Apparently the audience breaks down into six segments:
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals

Although I don't use the print media and am not particularly interested
in tech stories I guess that "Purist" would be the category I fit into
best, especially if it were to include: "very sceptical about the value
of this type of survey" :-)
--
Sir Tim

“Growing old is mandatory; growing up is optional”
Bruce Hoult
2017-10-05 11:24:46 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly interested
in tech stories I guess that "Purist" would be the category I fit into
best, especially if it were to include: "very sceptical about the value
of this type of survey" :-)
Somewhere between those two, I guess. I want to see advanced tech, think the racing and the current cars and drivers are as good as they ever were. I've been to races recently and *like* the current sound. I've been pure digital (no print or broadcast TV) for 20 years. I don't buy merchandise. At almost 55 I'm not very young, but perhaps not that old either :-)
~misfit~
2017-10-07 03:46:58 UTC
Reply
Permalink
Raw Message
Post by Bruce Hoult
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the
category I fit into best, especially if it were to include: "very
sceptical about the value of this type of survey" :-)
Somewhere between those two, I guess. I want to see advanced tech,
think the racing and the current cars and drivers are as good as they
ever were. I've been to races recently and *like* the current sound.
I've been pure digital (no print or broadcast TV) for 20 years. I
don't buy merchandise. At almost 55 I'm not very young, but perhaps
not that old either :-)
Going by that I'm in the "purist" category but after decades of ardent F1
following and thousands of hours into the "sport" object to not being in the
category clasified as "most engaged". Those are very 'marketing-wank', very
USAian classifications.

Maybe OT but going by those classifications I think it applies - I freakin'
hate those type of surveys that force you to tick a box that doesn't
actually describe you and are more designed to fit the agenda of the survey
compilers. You know the type - where you're probably 55% one category, 30%
another and 15% another yet can only tick one. They don't give accurate
results and only serve to dish up one of several predetermined outcomes for
the organsisers.

The article then states that the second two groups are of most interest to
"The F1 Group" yet they aren't the two that consist of the most dedicated
fans. I was initially pleased when ownership changed but now have reason to
think maybe it's not a good thing. It seems they're far more interested in
taking money off casuals who don't really care for F1 - which isn't likely
to be good for the sport as I know it in the long run.
--
Shaun.

"Humans will have advanced a long, long way when religious belief has a cozy
little classification in the DSM*."
David Melville (in r.a.s.f1)
(*Diagnostic and Statistical Manual of Mental Disorders)
m***@gmail.com
2017-10-07 05:07:31 UTC
Reply
Permalink
Raw Message
Post by ~misfit~
The article then states that the second two groups are of most interest to
"The F1 Group" yet they aren't the two that consist of the most dedicated
fans. I was initially pleased when ownership changed but now have reason to
think maybe it's not a good thing. It seems they're far more interested in
taking money off casuals who don't really care for F1 - which isn't likely
to be good for the sport as I know it in the long run.
And the article continues to tell us why F1 are interested: "they will watch F1 and engage with it when it is good. They need talking points to get them engaged and they need the cars to be more closely matched, so it is more about the drivers and more exciting to watch."

That's the growth market. In any market your solid core of support is important, but to grow you have to attract new customers. Those two groups are the guys that they can hook if they make the right changes. That's how they can grow their audience.
Phil Carmody
2017-10-05 12:02:49 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the category
I fit into best,
70/30 purist/habitual, I guess. I think there's enormous talent now,
even if I am cynical about the sport as a whole. I do like the tech
side, certainly.
Post by Sir Tim
especially if it were to include: "very sceptical
about the value of this type of survey" :-)
100% that!

Here's my buzzword bingo sheet for the meeting where the results were
read out:
"demographic", "experience", "expand", "leverage", "compelling"

Phil
--
In order for there to be rights, there must be wrongs - if you want to
get rid of wrongs, which great leaders do, you *must* get rid of rights.
larkim
2017-10-05 12:23:00 UTC
Reply
Permalink
Raw Message
Post by Phil Carmody
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the category
I fit into best,
70/30 purist/habitual, I guess. I think there's enormous talent now,
even if I am cynical about the sport as a whole. I do like the tech
side, certainly.
Post by Sir Tim
especially if it were to include: "very sceptical
about the value of this type of survey" :-)
100% that!
Here's my buzzword bingo sheet for the meeting where the results were
"demographic", "experience", "expand", "leverage", "compelling"
Phil
--
In order for there to be rights, there must be wrongs - if you want to
get rid of wrongs, which great leaders do, you *must* get rid of rights.
Purist / habitual for me I suppose. Though don't fit the clear descriptions
of either really.
Dan the Man
2017-10-05 16:23:44 UTC
Reply
Permalink
Raw Message
Post by larkim
Post by Phil Carmody
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the category
I fit into best,
70/30 purist/habitual, I guess. I think there's enormous talent now,
even if I am cynical about the sport as a whole. I do like the tech
side, certainly.
Post by Sir Tim
especially if it were to include: "very sceptical
about the value of this type of survey" :-)
100% that!
Here's my buzzword bingo sheet for the meeting where the results were
"demographic", "experience", "expand", "leverage", "compelling"
Phil
--
In order for there to be rights, there must be wrongs - if you want to
get rid of wrongs, which great leaders do, you *must* get rid of rights.
Purist / habitual for me I suppose. Though don't fit the clear descriptions
of either really.
Same here; I don't neatly fit any of JA's descriptions.
FB
2017-10-05 13:14:25 UTC
Reply
Permalink
Raw Message
Liberty have commissioned an audience survey by polling specialists IPSOS
on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly interested in
tech stories I guess that "Purist" would be the category I fit into best,
especially if it were to include: "very sceptical about the value of this
type of survey" :-)
can't fit any, part of both...

Excitable:
- attend races: yes
- most engaged: yes
- digital: yes
- younger: no
- buy merchandise: no

Purist:
- petrolhead: yes
- older: yes
- print media: no
- older man: yes
- interested in tech: yes
- don't attend races: no

FB
bra
2017-10-05 16:41:02 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly interested
in tech stories I guess that "Purist" would be the category I fit into
best, especially if it were to include: "very sceptical about the value
of this type of survey" :-)
--
Sir Tim
I like F1 cars that drift and twitch, and in which the drivers' arms can be seen working at the wheel and the manual gear lever. I must fit in the 'anachronostic' category.
D Munz
2017-10-06 12:13:44 UTC
Reply
Permalink
Raw Message
Post by bra
I like F1 cars that drift and twitch, and in which the drivers' arms can be seen working at the wheel and the manual gear lever. I must fit in the 'anachronostic' category.
+1 to this. Watching the drivers "work" in their cars was/is the better part of racing. (I still get right up to the screen sometimes watching the in-cars from rally...)

FWIW
DLM
t***@gmail.com
2017-10-05 20:42:47 UTC
Reply
Permalink
Raw Message
"very sceptical about the value of this type of survey"
gotta bitch
m***@gmail.com
2017-10-06 02:54:19 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
"Purist" is a euphemism for "resists all innovations just because they weren't around when he was 30".

I think it's a false dichotomy when handled as it is here. I don't doubt that you get the type, but it's also possible to (to paraphrase Mike Brearley), embrace much of the shiny new architecture whilst still wanting some of the rickety old outbuildings preserved.
bra
2017-10-06 17:14:03 UTC
Reply
Permalink
Raw Message
Post by m***@gmail.com
"Purist" is a euphemism for "resists all innovations just because they weren't around when he was 30".
Or simply following racing in 1961.

But a purist is also an engineer for whom the work is never quite good enough. I knew a garage owner who would (to quote, again, Johnny Herbert) be "incandescent with rage" if an apprentice put a spanner back in the wrong spot, or worst of all, waved their hand at a completed piece of work and said "Will this do? Good enough?"
Mark Jackson
2017-10-06 13:21:44 UTC
Reply
Permalink
Raw Message
Apparently the audience breaks down into six segments: Excitables,
Purists, Sociables, Habituals, Peripherals, Incidentals
So into which bin does this guy fall:

http://www.gocomics.com/barneyandclyde/2017/10/06
--
Mark Jackson - http://www.alumni.caltech.edu/~mjackson
Whatever may be tolerated in monarchical and despotic
governments, no republic is safe that tolerates
a privileged class. - Frederick Douglass
Bigbird
2017-10-06 17:59:15 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Post by Sir Tim
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the
category I fit into best, especially if it were to include: "very
sceptical about the value of this type of survey" :-)
Can't find where a disillusioned optimistic pessimist like myself fits
in.
t***@gmail.com
2017-10-06 19:36:05 UTC
Reply
Permalink
Raw Message
Post by Bigbird
Can't find where a disillusioned optimistic pessimist like myself fits
in.
What about a queer disillusioned optimistic pessimist?
Bruce Hoult
2017-10-06 20:05:51 UTC
Reply
Permalink
Raw Message
Post by t***@gmail.com
Post by Bigbird
Can't find where a disillusioned optimistic pessimist like myself fits
in.
What about a queer disillusioned optimistic pessimist?
Hmm .. good question. I think probably you'd fall under "Incidentals":

"Hard group to crack, tend to be the partners of sports fans".

By which they mean "catching", I think.
~misfit~
2017-10-07 04:03:33 UTC
Reply
Permalink
Raw Message
Post by Sir Tim
Liberty have commissioned an audience survey by polling specialists
IPSOS on behalf of F1.
https://www.jamesallenonf1.com/2017/10/insight-turning-casual-fans-into-avid-f1-fans-f1-does-its-homework/
Excitables, Purists, Sociables, Habituals, Peripherals, Incidentals
Although I don't use the print media and am not particularly
interested in tech stories I guess that "Purist" would be the
category I fit into best, especially if it were to include: "very
sceptical about the value of this type of survey" :-)
Two of the things that I'm most passionate about don't even make the
description of the categories;

Important that drivers are there on merit alone.
That F1 should 'improve the breed' and be a proving ground for tech that can
be applied to road cars / transportation.

From a money-making viewpoint I see why they don't include those - it would
give far more power to the (PU) manufacturers and impede smaller teams
*under the current rules*. The latter part of that is the issue that needs
to be addressed IMO. Mostly by splitting the money much more evenly between
teams and having a cost cap (but not having the cost cap apply to power unit
development).

If they're not careful they're going to kill the golden goose and end up
with what will essentially be an international Indy Car series. Perhaps that
is their intent.
--
Shaun.

"Humans will have advanced a long, long way when religious belief has a cozy
little classification in the DSM*."
David Melville (in r.a.s.f1)
(*Diagnostic and Statistical Manual of Mental Disorders)
Loading...